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PTP Perspective


Elevating Audio Through Purpose and Vision
Effective leader traits are needed more than ever in our industry.

Tim Bronsil
Apr 303 min read


Tuning Into Change: Women Amplifying Voices and Shaping Radio’s Future
Women’s History Month is a time to celebrate the incredible women shaping the future of the radio and audio industry.

Tim Bronsil
Feb 283 min read


Marketing Matters: How Radio Thrives with SocialBounce and Targeted Campaigns
Tools like SocialBounce from Point-To-Point Marketing ensure radio stays vibrant and relevant with a multifaceted approach.

Tim Bronsil
Jan 53 min read


The Formula for Ticketing Success: How Point-To-Point Marketing Delivers Results
Point-To-Point Marketing is redefining the approach to event ticketing sales campaigns with this formula for success.

Tim Bronsil
Nov 18, 20242 min read


$20k Marketing Campaign Contest Winner
And the winner of the Point-To-Point’s $20,000 Marketing Campaign Contest is...

Tim Bronsil
Sep 3, 20242 min read


Why do companies that have digital teams use Point-To-Point Marketing?
SocialBounce helps companies create highly targeted campaigns that resonate with individual preferences.

Tim Bronsil
Aug 6, 20243 min read


CRS 2024: Setting the Agenda for Country Radio
Preview the highlights Point-To-Point Marketing thinks will take center stage at Country Radio Seminar 2024 in Nashville.
Tim Satterfield
Feb 19, 20243 min read


What Makes a Best Friend?
How radio shows can develop a bond with listeners in a sea of audio choices all vying to be their best friend.

Tim Bronsil
Sep 12, 20233 min read


A "Thread" About X
The bird has flown the coop and now Twitter is X. So where does that leave us?

Tim Bronsil
Jul 25, 20232 min read


State of the Art Then…State of the Art Now
This week, Point-To-Point Marketing celebrates its 25th anniversary. Formed during the summer of 1998 by Mark Heiden and Rick Torcasso,...

Tim Bronsil
Jun 20, 20237 min read


Weaving Sports Betting Clients Into Your Station’s Marketing
Point-To-Point Marketings SocialBounce program creates successful strategies for sports betting clients
Tim Satterfield
Mar 14, 20232 min read


Podcast Marketing Statistics, Consumption, and Behavior for Businesses
Perspective and guidance about podcast consumption, listener behavior, and trends (Spiralytics infographic)
Tim Satterfield
Feb 17, 20231 min read


Point-To-Point Marketing Attends CES 2023
What President Tim Bronsil & Vice President of Digital Tim Satterfield saw & learned at CES 2023.
Tim Satterfield
Feb 16, 20232 min read


Point-To-Point Marketing extends its partnership with United Stations to handle national ad sales
Point-To-Point Marketing extends its partnership with United Stations to handle national ad sales
Tim Satterfield
Apr 5, 20222 min read


Radio's Daily Cume Rebounds
Daily cume levels for radio across the country are beginning to return to normal with reach now at 95% of what it was in March.
Rick Torcasso
Jul 6, 20201 min read


#RestartLocal: Put the Power of Your Radio Station Behind Your Local Advertisers
Businesses are beginning to open back up and the #RestartLocal initiative can help local advertising partners navigate this “new normal.”
tim9319
Jun 8, 20203 min read


SuperTargeting Your Direct Marketing
Learn how target marketing is critical for audience development to reach the listener most compatible with your relative advantage.
Blogger Mike
Aug 21, 20192 min read


Forget the 'Hail Mary' pass, use Blitz-At-Work for the win!
By contacting the right types of businesses we have a greater opportunity for success to get the at-work radio switched to your station.
Tim Satterfield
Jun 10, 20193 min read
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