In a world driven by algorithms, fleeting trends, and crowded content ecosystems, playing it safe is the riskiest move a brand can make.

Effective leader traits are needed more than ever in our industry.

Women’s History Month is a time to celebrate the incredible women shaping the future of the radio and audio industry.

Tools like SocialBounce from Point-To-Point Marketing ensure radio stays vibrant and relevant with a multifaceted approach.

Point-To-Point Marketing is redefining the approach to event ticketing sales campaigns with this formula for success.

And the winner of the Point-To-Point’s $20,000 Marketing Campaign Contest is...

SocialBounce helps companies create highly targeted campaigns that resonate with individual preferences.

Preview the highlights Point-To-Point Marketing thinks will take center stage at Country Radio Seminar 2024 in Nashville.

How radio shows can develop a bond with listeners in a sea of audio choices all vying to be their best friend.

The bird has flown the coop and now Twitter is X. So where does that leave us?

This week, Point-To-Point Marketing celebrates its 25th anniversary. Formed during the summer of 1998 by Mark Heiden and Rick Torcasso,...

Point-To-Point Marketings SocialBounce program creates successful strategies for sports betting clients

Perspective and guidance about podcast consumption, listener behavior, and trends (Spiralytics infographic)

What President Tim Bronsil & Vice President of Digital Tim Satterfield saw & learned at CES 2023.

Point-To-Point Marketing extends its partnership with United Stations to handle national ad sales

Daily cume levels for radio across the country are beginning to return to normal with reach now at 95% of what it was in March.

Businesses are beginning to open back up and the #RestartLocal initiative can help local advertising partners navigate this “new normal.”

Learn how target marketing is critical for audience development to reach the listener most compatible with your relative advantage.

By contacting the right types of businesses we have a greater opportunity for success to get the at-work radio switched to your station.