PTP Perspective

  • Tim Satterfield

Point-To-Point Marketing extends its partnership with United Stations to handle national ad sales


Point to Point Marketing, the unequaled leader in Audience Generation for radio stations, is pleased and excited to announce that it has renewed and extended its partnership with United Stations. United Stations will continue to represent Point-to-Point’s national network commercial time for the firm’s clients who utilize barter inventory to subscribe to Point-To-Point services. The two companies have had an ad sales partnership since 2020 and the newly renewed arrangement is another multi-year deal. The renewal is effective immediately and the announcement comes jointly from Point-To-Point’s CEO, Tim Bronsil and United Stations’ Chief Revenue Officer, Greg Janoff.


In commenting on the extension of this partnership, Point-To-Point’s Tim Bronsil commented, “Providing barter as an option for our clients to be able to implement audience generation campaigns is crucial in today’s environment. United Stations provides a comprehensive and flexible program for broadcast stations to build advertising and marketing dollars with Point-To- Point. We are thrilled to extend our partnership with USRN. Stations that would otherwise be unable to utilize our social, digital, and direct mail tools are now seeing the ratings improvements because of this relationship.”


Greg Janoff from United Stations added, “Partnering with an industry leader like Point-To-Point is an ideal pairing. In the current climate, radio stations truly rely on Point-To-Point and their portfolio of services to help promote themselves across all platforms, and in turn, we can offer Point-To-Point’s ratings-leading stations as part of our networks for our ad clients.”


Point-To-Point is the leading company for audience generation strategies serving the broadcast, network, and podcast industries. With clients throughout the United States and Canada, Point-To- Point consults and executes social, digital, direct mail, and at-work marketing campaigns designed to increase engagement and recognition for the brands they serve.


United Stations Media Networks is a division of United Stations Radio Networks, Inc., and is America's leading independently owned and operated radio network. USRN currently produces and distributes dozens of format-specific programs and services accounting for roughly 5000 affiliations with commercial radio stations across the country. The New York-based company maintains programming, sales and affiliate marketing offices in New York, Los Angeles, Chicago, Dallas, Washington, and Nashville. USRN was founded in 1994 by radio pioneers Dick Clark and Nick Verbitsky.

Contact info: Tim Bronsil: tim@ptpmarketing.com, 513.702.5072