Learn how target marketing is critical for audience development to reach the listener most compatible with your relative advantage.

By contacting the right types of businesses we have a greater opportunity for success to get the at-work radio switched to your station.

An improvement over the old Facebook Relevance Score is a relative advantage for Point-To-Point Marketing clients. Facebook’s single 1-10 relevance score was...

Deploying social media tools is not a matter of “out with the old in with the new.” It’s more about using the right tool to do the marketing job. SocialBounc...