Tim BronsilJun 83 min#RestartLocal: Put the Power of Your Radio Station Behind Your Local AdvertisersBusinesses are beginning to open back up and the #RestartLocal initiative can help local advertising partners navigate this “new normal.”
Blogger MikeAug 21, 20192 minSuperTargeting Your Direct MarketingLearn how target marketing is critical for audience development to reach the listener most compatible with your relative advantage.
Tim SatterfieldJun 11, 20193 minForget the 'Hail Mary' pass, use Blitz-At-Work for the win!By contacting the right types of businesses we have a greater opportunity for success to get the at-work radio switched to your station.
Rick TorcassoMar 18, 20191 minGoodbye Relevance Score, Hello Better Ad CreativeAn improvement over the old Facebook Relevance Score is a relative advantage for Point-To-Point Marketing clients. Facebook’s single 1-10...
Rick TorcassoMar 15, 20192 minSocial Media: A Marketing Must-Have Swiss Army KnifeDeploying social media tools is not a matter of “out with the old in with the new.” It’s more about using the right tool to do the market...
