Social Media

PTP Perspective

Jun 8
3 min

#RestartLocal: Put the Power of Your Radio Station Behind Your Local Advertisers

Businesses are beginning to open back up and the #RestartLocal initiative can help local advertising partners navigate this “new normal.”

Blogger Mike

Aug 21, 2019
2 min

SuperTargeting Your Direct Marketing

Learn how target marketing is critical for audience development to reach the listener most compatible with your relative advantage.

Forget the 'Hail Mary' pass, use Blitz-At-Work for the win!

Tim Satterfield

Jun 11, 2019
3 min

Forget the 'Hail Mary' pass, use Blitz-At-Work for the win!

By contacting the right types of businesses we have a greater opportunity for success to get the at-work radio switched to your station.

Goodbye Relevance Score, Hello Better Ad Creative

Rick Torcasso

Mar 18, 2019
1 min

Goodbye Relevance Score, Hello Better Ad Creative

An improvement over the old Facebook Relevance Score is a relative advantage for Point-To-Point Marketing clients. Facebook’s single 1-10...

Social Media: A Marketing Must-Have Swiss Army Knife

Rick Torcasso

Mar 15, 2019
2 min

Social Media: A Marketing Must-Have Swiss Army Knife

Deploying social media tools is not a matter of “out with the old in with the new.” It’s more about using the right tool to do the market...

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