Businesses are beginning to open back up and the #RestartLocal initiative can help local advertising partners navigate this “new normal.”

Learn how target marketing is critical for audience development to reach the listener most compatible with your relative advantage.

By contacting the right types of businesses we have a greater opportunity for success to get the at-work radio switched to your station.

An improvement over the old Facebook Relevance Score is a relative advantage for Point-To-Point Marketing clients. Facebook’s single 1-10...

Deploying social media tools is not a matter of “out with the old in with the new.” It’s more about using the right tool to do the...