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GREAT CONTENT STILL NEEDS AN AUDIENCE
The challenge is helping the right people discover it, try it and come back.
THE PODCAST STUDY
We don't guess how podcast audiences behave. We study them.
The Podcast Study gives us a research-informed view of how people discover, evaluate and build loyalty to podcasts.
These behaviors shape the campaign plan: create discovery, use short-form content and stay visible long enough to convert interest into usage.
CAPABILITIES
The Point-To-Point growth engine
We combine paid social, YouTube audience development and podcast search to move more people from awareness to usage.
CASE STUDY | AUDIO
+ VIDEO LAUNCH
Sports Murder True Crime
Objective: build awareness and usage for a seven-part true crime / sports crossover title from a well-known sports brand.
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RESULTS
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Ranked in the Top 10 for True Crime.
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Ranked in the Top 30 for Total U.S. Podcasts.
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Became the most-watched YouTube podcast in the title's history.
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The campaign demonstrated how audio clicks and video views can reinforce the same launch story.
CASE STUDY | REVENUE
+ SUBSCRIBER GROWTH
Multi-Market
Objective: help a large national network of locally focused shows generate revenue from video-first podcast content.
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RESULT
The campaign delivered measurable revenue impact while also growing the subscriber base for additional long-tail opportunities.
CASE STUDY |
SERIES PROMOTION
Gambling Intrigue
Objective: promote a six-part series with a gambling and true crime angle and maximize qualified YouTube viewing.
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RESULT
The campaign generated the most TrueViews of any title the client had promoted.
(This case is useful for prospects considering a focused push around a limited series, seasonal release or high-interest content theme.)
EXECUTION
What happens behind the numbers?
Our campaigns work because they are planned, tested and actively managed. Nearly three decades of audience-development experience goes into every campaign.
Official Marvel Podcast
Brooklyn Boys Podcast
Murder At The U - Podcast
Fantasy Focus Podcast - Live Event
Dave & Chuck The Freak - Beasley
Mina Kimes - ESPN Audio
Rap Stories: MC Lyte - Andscape Productions
Drive To Wynn - Formula One
The Elle Duncan Show - ESPN Audio
Tom Brady: Man In The Arena - ROS Productions
Jon Mecham: Fate Of Fact - Cadence 13
Las Culturistas - iHeartmedia
Doris Kearns Goodwin: Takin' A Walk - Buzz Knight Media
Contact
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