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PTP Perspective


Your Next Great Listener Just Moved to Town
Great programming has always been the reason people stay. Audience development is the reason they arrive.
Tim Bronsil
2 hours ago3 min read


Susan Bacich Honored as One of Radio Ink’s Most Influential Women in Radio
The recognition reflects her leadership, innovation, and lasting influence on the audio business.
Tim Bronsil
Jun 181 min read


The Best NYC Souvenir? Revenue Generation Ideas
Are audio companies building sales solutions needed to capture a larger share of advertising dollars?
Tim Bronsil
Jun 173 min read


From App Downloads to Audience Development
Apps create audience relationships and generate first-party data to drive audience development strategies.
Susan Bacich
Jun 113 min read


The Most Overlooked Revenue Stream in Audio
The future belongs to companies that understand the value of trusted personalities and know how to extend those relationships across multiple platforms.
Tim Bronsil
Jun 94 min read


Video Is Audio’s Best Discovery Tool
The way people discover and connect with radio hosts and podcasters has changed with video often creating the first impression.
Tim Satterfield
Jun 44 min read
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