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PTP Perspective


From App Downloads to Audience Development
Apps create audience relationships and generate first-party data to drive audience development strategies.
Susan Bacich
24 minutes ago3 min read


The Most Overlooked Revenue Stream in Audio
The future belongs to companies that understand the value of trusted personalities and know how to extend those relationships across multiple platforms.
Tim Bronsil
2 days ago4 min read


Video Is Audio’s Best Discovery Tool
The way people discover and connect with radio hosts and podcasters has changed with video often creating the first impression.
Tim Satterfield
Jun 44 min read


Building Ecosystems, Not Stations
Consumers no longer interact with audio brands in one place. They design around that reality instead of fighting it.
Tim Bronsil
May 153 min read


NAB: One Small Step, One Giant Leap
As I arrange my NAB conference schedule, it has me thinking about One. Small. Step.
Tim Bronsil
Apr 74 min read


Social on Mobile? Here Are 2.5 Billion Reasons Why
Nielsen introduction of mobile survey option (mSurvey) in Diary markets is a significant evolution in how listening will be recorded
Tim Bronsil
Mar 93 min read
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