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PTP Perspective
Elevating Audio Through Purpose and Vision
Effective leader traits are needed more than ever in our industry.
Tim Bronsil
6 days ago3 min read
The Power of the Three-Minute Quarter-Hour in PPM Markets: Radio’s Bold New Era Begins—And the Workplace Is the Frontier
A quiet revolution is reshaping how we measure radio—and the effects are anything but subtle.
Tim Bronsil
Mar 304 min read
Tuning Into Change: Women Amplifying Voices and Shaping Radio’s Future
Women’s History Month is a time to celebrate the incredible women shaping the future of the radio and audio industry.
Tim Bronsil
Feb 283 min read
The Return-to-Office: A Boon for Radio
As businesses and government organization return-to-office it presents a unique opportunity for the radio industry.
Tim Bronsil
Feb 102 min read
Marketing Matters: How Radio Thrives with SocialBounce and Targeted Campaigns
Tools like SocialBounce from Point-To-Point Marketing ensure radio stays vibrant and relevant with a multifaceted approach.
Tim Bronsil
Jan 53 min read
The Formula for Ticketing Success: How Point-To-Point Marketing Delivers Results
Point-To-Point Marketing is redefining the approach to event ticketing sales campaigns with this formula for success.
Tim Bronsil
Nov 18, 20242 min read
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