Building a More Mature Podcast Industry, Together

Point-To-Point Marketing is proud to partner with Sounds Profitable and to be part of its growing network of partners. That network represents a collective group of publishers, platforms, advertisers, sponsors, and solution providers working together to strengthen podcasting as both a creative medium and a durable business. When creators, marketers, and brand partners align around shared standards and smarter growth strategies, the entire industry benefits.

That philosophy closely mirrors how we have operated for nearly three decades.

Now in our 28th year, Point-To-Point Marketing continues to focus on what we have always done best: designing and executing meaningful audience development strategies that drive measurable growth and real audience engagement. No gimmicks. No tricks. We support podcast, broadcast, streaming, and ticketed events, and we are trusted by our clients as a true partner in their success. That trust is built by delivering outcomes that work for publishers while also creating real value for advertisers and sponsors who invest in these platforms.

Our long history in audience development gives us a unique perspective on podcasting’s current moment. We have seen media cycles come and go, platforms evolve, and audience behaviors shift. That experience led us to invest significant time, resources, and R&D dollars into developing substantive solutions for the podcast industry. We tested extensively, and in many cases collaborated with third-party providers to evaluate their tools alongside our own before making long-term commitments.

That process ultimately led us to focus on three core solutions that address the most consistent challenges podcast publishers face today.

SocialBounce

SocialBounce uses paid social on the right platforms, with the right creative, to feature each show’s relative advantage on an ongoing basis. This is not episodic promotion. It is a consistent marketing layer that reinforces why a podcast matters and why it deserves a place in a listener’s routine. Ongoing campaigns allow for continuous performance analysis and optimization, delivering efficient growth for publishers while building the kind of familiarity that benefits sponsors over time.

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Video Development Pro (VDP)

YouTube has become one of the most powerful discovery engines for podcasts. Video Development Pro focuses on cost-efficient growth by combining short- and long-form video, highlights, and trailers with a steady promotional layer that keeps the algorithm engaged. Strong visuals, thumbnails, titles, and playlists help shows stand out, grow subscribers, and retain viewers. For advertisers, this approach expands reach and creates additional high-impact inventory around trusted content.

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Podcast Search Optimization (PSO)

Search within Apple Podcasts and Spotify remains an underutilized opportunity. Podcast Search Optimization aligns show titles, descriptions, and notes with how audiences actually look for content. By tracking keyword performance and adjusting monthly, PSO improves discoverability in environments where listener intent is already high and decisions are made quickly.

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Together, these three solutions place podcasts where audiences say they most often discover new shows. Research from ThePodcastStudy.com, conducted in collaboration with Strategic Solutions Research, confirms this approach.

In a large-scale study of podcast listeners across the United States, ads on social media and recommendations within podcast platforms ranked among the top drivers of podcast discovery and trial, outpacing many traditional promotional tactics. The findings reinforce a critical takeaway for publishers and advertisers alike: sustained visibility, not one-time exposure, is what drives long-term audience growth.

As we look ahead, we are excited about the year to come and the continued maturation of podcasting as a business. We are also looking forward to Podcast Movement’s arrival in New York City this September, where publishers, advertisers, and sponsors will come together to shape what is next.

We are proud to be part of that conversation and committed to helping great content connect with audiences and brand partners in meaningful, measurable ways.

Want to learn more about our approach? A conversation costs nothing and may provide some actionable solutions for your audience development needs.

Contact info: Tim Bronsil: tim@ptpmarketing.com, 513.702.5072