Tim Bronsil
A "Thread" About X
The bird has flown the coop and now Twitter is X. So where does that leave us?
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PTP Perspective
Tim Bronsil
- Jun 20
- 7 min
State of the Art Then…State of the Art Now
This week, Point-To-Point Marketing celebrates its 25th anniversary. Formed during the summer of 1998 by Mark Heiden and Rick Torcasso,...
Tim Satterfield
- Mar 14
- 2 min
Weaving Sports Betting Clients Into Your Station’s Marketing
Point-To-Point Marketings SocialBounce program creates successful strategies for sports betting clients
Tim Satterfield
- Feb 17
- 1 min
Podcast Marketing Statistics, Consumption, and Behavior for Businesses
Perspective and guidance about podcast consumption, listener behavior, and trends (Spiralytics infographic)
Rick Torcasso
- Jul 6, 2020
- 1 min
Radio's Daily Cume Rebounds
Daily cume levels for radio across the country are beginning to return to normal with reach now at 95% of what it was in March.
tim9319
- Jun 8, 2020
- 3 min
#RestartLocal: Put the Power of Your Radio Station Behind Your Local Advertisers
Businesses are beginning to open back up and the #RestartLocal initiative can help local advertising partners navigate this “new normal.”
Blogger Mike
- Aug 21, 2019
- 2 min
SuperTargeting Your Direct Marketing
Learn how target marketing is critical for audience development to reach the listener most compatible with your relative advantage.
Tim Satterfield
- Jun 10, 2019
- 3 min
Forget the 'Hail Mary' pass, use Blitz-At-Work for the win!
By contacting the right types of businesses we have a greater opportunity for success to get the at-work radio switched to your station.
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