MarketingStrategy

Tim Bronsil

A "Thread" About X

The bird has flown the coop and now Twitter is X. So where does that leave us?

Tim Bronsil

State of the Art Then…State of the Art Now

This week, Point-To-Point Marketing celebrates its 25th anniversary. Formed during the summer of 1998 by Mark Heiden and Rick Torcasso,...

Tim Satterfield

Weaving Sports Betting Clients Into Your Station’s Marketing

Point-To-Point Marketings SocialBounce program creates successful strategies for sports betting clients

Tim Satterfield

Podcast Marketing Statistics, Consumption, and Behavior for Businesses

Perspective and guidance about podcast consumption, listener behavior, and trends (Spiralytics infographic)

Rick Torcasso

Radio's Daily Cume Rebounds

Daily cume levels for radio across the country are beginning to return to normal with reach now at 95% of what it was in March.

tim9319

#RestartLocal: Put the Power of Your Radio Station Behind Your Local Advertisers

Businesses are beginning to open back up and the #RestartLocal initiative can help local advertising partners navigate this “new normal.”

Blogger Mike

SuperTargeting Your Direct Marketing

Learn how target marketing is critical for audience development to reach the listener most compatible with your relative advantage.

Tim Satterfield

Forget the 'Hail Mary' pass, use Blitz-At-Work for the win!

By contacting the right types of businesses we have a greater opportunity for success to get the at-work radio switched to your station.