MarketingStrategy

PTP Perspective

Jul 6
1 min

Radio's Daily Cume Rebounds

Daily cume levels for radio across the country are beginning to return to normal with reach now at 95% of what it was in March.

#RestartLocal: Put the Power of Your Radio Station Behind Your Local Advertisers

Tim Bronsil

Jun 8
3 min

#RestartLocal: Put the Power of Your Radio Station Behind Your Local Advertisers

Businesses are beginning to open back up and the #RestartLocal initiative can help local advertising partners navigate this “new normal.”

Blogger Mike

Aug 21, 2019
2 min

SuperTargeting Your Direct Marketing

Learn how target marketing is critical for audience development to reach the listener most compatible with your relative advantage.

Forget the 'Hail Mary' pass, use Blitz-At-Work for the win!

Tim Satterfield

Jun 11, 2019
3 min

Forget the 'Hail Mary' pass, use Blitz-At-Work for the win!

By contacting the right types of businesses we have a greater opportunity for success to get the at-work radio switched to your station.

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