Tools like SocialBounce from Point-To-Point Marketing ensure radio stays vibrant and relevant with a multifaceted approach.

Point-To-Point Marketing is redefining the approach to event ticketing sales campaigns with this formula for success.

The bird has flown the coop and now Twitter is X. So where does that leave us?

This week, Point-To-Point Marketing celebrates its 25th anniversary. Formed during the summer of 1998 by Mark Heiden and Rick Torcasso,...

Point-To-Point Marketings SocialBounce program creates successful strategies for sports betting clients

Perspective and guidance about podcast consumption, listener behavior, and trends (Spiralytics infographic)

Daily cume levels for radio across the country are beginning to return to normal with reach now at 95% of what it was in March.

Businesses are beginning to open back up and the #RestartLocal initiative can help local advertising partners navigate this “new normal.”

Learn how target marketing is critical for audience development to reach the listener most compatible with your relative advantage.

By contacting the right types of businesses we have a greater opportunity for success to get the at-work radio switched to your station.