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Grow Interest About Your Podcast

  • We increase awareness about your podcast.

  • We spark interest to listen more often.

  • We increase unique downloads and multiply aggregate downloads.

 

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CASE STUDY:

The Mina Kimes Show
ESPN/OMAHA Productions

Goal: 

  • To enhance and sustain audience engagement for a flagship podcast within ESPN's sports media portfolio, ensuring consistent growth and consumption for one of the network's most prominent and high-profile personalities.

 
Solution: 

  • Deployed a PTP Marketing SocialBounce campaign specifically targeting sports news consumers and podcast listeners, with a strategic emphasis on NFL football fans throughout the league's 17-game season, to drive sustained audience engagement.

 
Results: 

  • Reached 6 million unique podcast listeners across the United States, significantly expanding the shows audience base

  • Elevated the Mina Kimes brand, extending her influence beyond on-screen appearances and solidifying her presence in the podcasting space

  • Strengthened and supported a key ESPN marketing partnership with Amazon Music, enhancing the podcast's visibility and accessibility through their platform

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CASE STUDY:

Never Tell Me The Odds
LucasFilm

Goal: 

  • To increase audience engagement and drive traffic to the official companion podcast for 'The Mandalorian' television series in anticipation of its season finale, positioning it as the definitive and exclusive Star Wars companion podcast endorsed by Lucasfilm.

 
Solution: 

  • Executed a PTP Marketing SocialBounce campaign leveraging approved Lucasfilm brand imagery and exclusive interviews with key stars of the series to effectively engage and resonate with the passionate fanbase of the expansive Star Wars universe.

 
Results: 

  • Achieved engagement rates that were 20-25% higher compared to similar limited-run podcast titles, demonstrating exceptional audience resonance

  • Significantly boosted fan interaction on social media channels, evidenced by a marked increase in comments, shares, and likes, amplifying the reach and impact of the campaign

  • Effectively supported Lucasfilm's strategic efforts to solidify exclusive rights to the Star Wars IP within the podcasting space, reinforcing its position as the official and authoritative source for Star Wars audio content

The Drive To Wynn F1 Podcast with Justin Bell

CASE STUDY:

The Drive To Wynn F1 Podcast with Justin Bell
Justin Bell Productions/Greenroll Media

Goal: 

  • Deliver a substantial volume of guaranteed impressions for the podcasts title sponsor, specifically targeting motorsports enthusiasts across the United States, with a strategic emphasis on the Formula One season.

 
Solution: 

  • Implemented a PTP Marketing SocialBounce brand awareness campaign across multiple social media platforms, strategically focusing on the three Formula One Grand Prix events held in the United States, while also spotlighting other marquee international races.

 
Results: 

  • Successfully delivered 60% of the total impressions for the podcast's title sponsor, enabling them to meet sponsorship obligations

  • Achieved a significant increase in Instagram followers, growing the count from 815 to 8,800 and counting, surpassing secondary campaign goals and further expanding the podcast's social media presence

  • Success in promoting the podcast for the second year enhanced the hosts ability to secure additional sponsorship commitments, further enhancing the podcast's revenue potential and long-term viability

Additional Samples

Rap Stories: MC Lyte - Andscape Productions

The Elle Duncan Show - ESPN Audio

Tom Brady: Man In The Arena - ROS Productions

Jon Mecham: Fate Of Fact - Cadence 13

Las Culturistas - iHeartmedia

Doris Kearns Goodwin: Takin' A Walk - Buzz Knight Media

Unequaled Performance ​Contact us by phone or email
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