SuperTargeting Your Direct Marketing
Learn how target marketing is critical for audience development to reach the listener most compatible with your relative advantage.
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PTP Perspective
Tim Satterfield
- Jun 10, 2019
- 3 min
Forget the 'Hail Mary' pass, use Blitz-At-Work for the win!
By contacting the right types of businesses we have a greater opportunity for success to get the at-work radio switched to your station.
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- Mar 18, 2019
- 1 min
Goodbye Relevance Score, Hello Better Ad Creative
An improvement over the old Facebook Relevance Score is a relative advantage for Point-To-Point Marketing clients. Facebook’s single 1-10...
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- Mar 15, 2019
- 2 min
Social Media: A Marketing Must-Have Swiss Army Knife
Deploying social media tools is not a matter of “out with the old in with the new.” It’s more about using the right tool to do the...
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