The Podcast Study: What Radio Can Learn - Webinar Preview

Podcasting continues to grow at an impressive pace, and the playbook that drives that growth holds real opportunities for radio. The Podcast Study: Growth shows that while the platforms may be different, the formula for audience connection is nearly identical. Great personalities, strong execution, and smart engagement tactics win attention. For podcasts, it’s about taking the proven strategies that have made radio such a powerful medium and applying them to podcasting to create deeper, more lasting listener connections.

Shared Foundations. Different Platforms

Podcasting and radio are powered by the same heartbeat. Big personalities. Sharp execution. Real emotional connection. When radio leans into what it already does best, it doesn’t just stay in the game, it leads it.

The difference is that radio has been building engaged communities for decades. Its playbook of contests, on-air moments, local events, and direct communication with listeners is tried and true. Podcasting has the chance to lean into those same tactics and amplify the listener connection even further.

What the Data Shows for Broadcasters

Audio usage is strong. Nearly half of all podcast listeners and three in four adults still tune into local radio weekly, with half listening daily.

Execution matters. Just like with podcasts, radio loses listeners when segments drag, repeat, or wander. A strong start in the first 10 to 60 seconds is critical.

Favorites rule. About 75% of podcast listening time goes to a single favorite show—the same core fan dynamic that has powered radio for decades.

Hosts are everything. Eight in ten listeners say the host is a major reason they listen, and many would stop if that host left.

Engagement builds loyalty. Contests, short-form clips, email communication, events, and merch keep podcasts top of mind. For radio, these are foundational strategies that have driven loyalty for years.

Why This Matters for Your Station

Radio has always been about connection. It has local roots, strong personalities, and a trusted presence in listeners’ lives. The engagement tactics that are now driving podcast growth are the same strategies radio has perfected. This is an opportunity for broadcasters to double down on their strengths while showing the podcast world what connection really looks like.

The Podcast Study: What Radio Can Learn is designed for radio professionals who want actionable strategies to deepen relationships with listeners and drive growth.

October 23 at 2PM Eastern — The Podcast Study: What Radio Can Learn

If your brand thrives on creating community and connection, this session is a must-attend.

Reserve your spot now at ThePodcastStudy.com.

Contact info: Tim Bronsil: tim@ptpmarketing.com, 513.702.5072