Rick TorcassoMar 20, 20192 minRadio Influencers Are Social Media InfluencersSocialBounce leverages a radio station’s personalities to maximize the impact of Social Media influencer campaigns. Pushing past the...
Rick TorcassoMar 18, 20191 minGoodbye Relevance Score, Hello Better Ad CreativeAn improvement over the old Facebook Relevance Score is a relative advantage for Point-To-Point Marketing clients. Facebook’s single 1-10...
Rick TorcassoMar 15, 20192 minSocial Media: A Marketing Must-Have Swiss Army KnifeDeploying social media tools is not a matter of “out with the old in with the new.” It’s more about using the right tool to do the...