Key Zip Mail
Direct mail is like grabbing a TV spot and unfolding it so that it tells a complete story — one the prospect can spend as much time with as he or she likes.
Because Nielsen provides a focused target, we mail important households frequently. We reach cell-phone-only, unlisted, do not call, and listed households. There is less waste than with other methods of marketing because we go directly to where the devices are located.
The ongoing mailers grow substance and set barriers against rivals.