WHY PTP FOR AUDIENCE DEVELOPMENT
•PTP can hyper-target Country listeners by geography based on historical audio consumption.
•Very detailed campaign execution strategies by market, not just region.
•Focused daily management of campaigns to maximize reach & results and control budgets.
•Use of live videos to increase engagement & campaign performance.
•Combine artists, events, and partners (artists sponsorships, radio station relationships, etc.) in messaging when possible to generate lift for all.
•Leverage relationships with select stations in select markets where we are available and politics allow to further focus on actionable Country partisans.
AUDIENCE DEVELOPMENT
Point-To-Point works with your team to formulate and define essential notions that grow interest about your content.
•Identify Relative Advantage – reasons people should engage with your content over others.
•Simplify a message that prospects hear as Compatible to their experiences and influences.
•Make certain the marketing is Divisible – easily understood with limited exposure.
•Make the message Communicable so advocates can promote your content to others.
GROWING INTEREST ABOUT YOUR ARTIST
•We increase awareness about your artist.
•We spark interest to engage with the artist’s content more often.
•We increase unique downloads and multiply aggregate downloads.
SOCIAL MEDIA MARKETING
Affinity Development:
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Point-To-Point creates social experiences that increase advocate affinity, sets barriers, and dates your competition’s audience.
Robust Hyper-Targeted Messaging:
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The right messages to the right people, with ongoing marketing allows for constant analysis on performance.
Targeting Variables:
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Geographic
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Demographic
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Affinity
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Lifestyle
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Lookalike
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Competitors
CONSTANT MONITORING
OF CAMPAIGN
Throughout this process, there will be multiple variables used. These include, but are not limited to:
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