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PTP Perspective


SuperTargeting Your Direct Marketing
Learn how target marketing is critical for audience development to reach the listener most compatible with your relative advantage.
Blogger Mike
Aug 21, 20192 min read


Forget the 'Hail Mary' pass, use Blitz-At-Work for the win!
By contacting the right types of businesses we have a greater opportunity for success to get the at-work radio switched to your station.
Tim Satterfield
Jun 10, 20193 min read


Social Media: A Marketing Must-Have Swiss Army Knife
Deploying social media tools is not a matter of “out with the old in with the new.” It’s more about using the right tool to do the...
Rick Torcasso
Mar 15, 20192 min read
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