Audience Development Marketing
The primary goal of Audience Development Marketing from Point-To-Point is to grow recognition on behalf of compatible audiences for reasons to listen/watch.
The core objective is to reinforce a brand's position in its category, use appointment tactics to bring in additional usage, and set barriers against current and future rivals.
The result is more robust audience growth and long-term retention.
How the most effective marketing campaign you’ve ever run works:
✓ We target and contact the right people. Highly targeted advertising on social channels creates a digital experience that grows affinity.
✓ We engage with ongoing presence and innovative tools. Ongoing presence enriches your digital assets resulting in greater impact. Tools like SocialBounce Accelerators increase efficiency and impact.
✓ We grow advocates and set barriers to rivals. We increase recognition for the reasons your audience should tune-in more often and date your competition’s audience.
goals and objectives