Audience Development Marketing

 

Unequaled

Audience Development Marketing 
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The primary goal of Audience Development Marketing from Point-To-Point is to grow recognition on behalf of compatible audiences for reasons to listen/watch.

 

The core objective is to reinforce a brand's position in its category, use appointment tactics to bring in additional usage, and set barriers against current and future rivals. 

 

The result is more robust audience growth and long-term retention.

How the most effective marketing campaign you’ve ever run works:
 

✓ We target and contact the right people. Highly targeted advertising on social channels creates a digital experience that grows affinity.

 

✓ We engage with ongoing presence and innovative tools. Ongoing presence enriches your digital assets resulting in greater impact. Tools like SocialBounce Accelerators increase efficiency and impact.

✓ We grow advocates and set barriers to rivals. We increase recognition for the reasons your audience should tune-in more often and date your competition’s audience.

OUR STELLAR
REPUTATION
  • Unrivaled in messaging and targeting techniques

  • Thousands of situations and environmental conditions to make smart people smarter

  • Our clients consider us a partner for seamless Audience Development Marketing

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Methods, practices, and actions to reach the right people with the right message.
Susan Bacich, VP | Strategy and Audience Insights

Susan Bacich

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VP | Strategy and Audience Insights

susan@ptpmarketing.com

443.595.8445

Tim Bronsil, President

Tim Bronsil

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President

tim@ptpmarketing.com

513.231.0344

Tim Satterfield, VP | Digital

Tim Satterfield

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VP | Digital

timsatterfield@ptpmarketing.com

336.337.2499

Increase share of revenue
with ongoing success against rivals.
Bell.jpg
NBC Universal
Townsquare.jpg
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Entravision
Good Karma Brands
Scripps
ESPN Audio
Newcap Radio
Corus Entertainment
Iheartmedia
Cumulus Media
Audacy
Hubbard Radio
Beasley Media
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Renda Broadcasting
Warner Brothers TV
Higher statistical highs and lows,
with long-term ratings improvement.
Click Graph To Expand
Top-20 Market, Spoken Word
Top-20 Market, Spoken Word

With ongoing innovations and methods, Point-To-Point dates your competition's listeners to increase your share at their expense.

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Top-20 Market, Adult Hits
Top-20 Market, Adult Hits

With ongoing innovations and methods, Point-To-Point dates your competition's listeners to increase your share at their expense.

press to zoom
Top-10 Market, CHR
Top-10 Market, CHR

With ongoing innovations and methods, Point-To-Point dates your competition's listeners to increase your share at their expense.

press to zoom
Top-20 Market, Spoken Word
Top-20 Market, Spoken Word

With ongoing innovations and methods, Point-To-Point dates your competition's listeners to increase your share at their expense.

press to zoom
1/6
Highest Quality.
Best Strategies.
Most Experience.​
Unequaled Performance ​

Contact us by phone or email