Audience Development Marketing
Unequaled
Audience Development Marketing
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The primary goal of Audience Development Marketing from Point-To-Point is to grow recognition on behalf of compatible audiences for reasons to listen/watch.
The core objective is to reinforce a brand's position in its category, use appointment tactics to bring in additional usage, and set barriers against current and future rivals.
The result is more robust audience growth and long-term retention.
How the most effective marketing campaign you’ve ever run works:
✓ We target and contact the right people. Highly targeted advertising on social channels creates a digital experience that grows affinity.
✓ We engage with ongoing presence and innovative tools. Ongoing presence enriches your digital assets resulting in greater impact. Tools like SocialBounce Accelerators increase efficiency and impact.
✓ We grow advocates and set barriers to rivals. We increase recognition for the reasons your audience should tune-in more often and date your competition’s audience.
OUR STELLAR
REPUTATION
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Unrivaled in messaging and targeting techniques
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Thousands of situations and environmental conditions to make smart people smarter
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Our clients consider us a partner for seamless Audience Development Marketing
Methods, practices, and actions to reach the right people with the right message.
Increase share of revenue
with ongoing success against rivals.
Higher statistical highs and lows,
with long-term ratings improvement.
With ongoing innovations and methods, Point-To-Point dates your competition's listeners to increase your share at their expense.
With ongoing innovations and methods, Point-To-Point dates your competition's listeners to increase your share at their expense.
With ongoing innovations and methods, Point-To-Point dates your competition's listeners to increase your share at their expense.
With ongoing innovations and methods, Point-To-Point dates your competition's listeners to increase your share at their expense.